Every distributor reports its own way
Sales arrive in spreadsheets with their own formats, codes and criteria. Consolidating them takes days and the final number is up for debate.
Industries · Consumer goods
Data and AI for consumer goods: more sales at every point of sale.
We bring your distributors’ sales together, measure the coverage of each product line and show you where to grow, with dashboards and AI agents your sales team uses every day.
We work with
The challenges we see
What holds companies like yours back
You don’t know what each point of sale is missing
You know how much you sell, but not which line each customer doesn’t buy or which sales rep has the most cross-selling opportunities.
Promotions that are hard to evaluate
Without unified data, it’s hard to tell which promotion moved volume and how much margin it cost.
Stockouts at peak times, overstock afterwards
Seasonal demand and promotions make production and replenishment planning difficult.
How ready is your data? Take the 2-minute AI readiness check
What we build
Solutions designed for your business
Distributor network performance
Sales, volume and target attainment for every distributor, in a dashboard that updates itself.
See the sample dashboardCoverage and cross-selling by sales rep
Which lines each point of sale buys, and opportunity lists for every sales rep.
See the sample dashboardDemand forecasting
Models that anticipate demand by product and region to plan production and replenishment.
See the sample dashboardAn AI agent for your sales team
Plain-language questions about sales, customers and inventory, right from their phone.
See AI solutionsKPIs
What we measure
We define the key KPIs with your team and calculate them every day with the same rules.
- Sell-in and sell-out by distributor
- Numeric and weighted distribution
- Cross-selling by product line
- Target attainment by region and sales rep
- Average order size
- Purchase frequency and lost customers
- Stockouts
- Results of each promotion
- Margin by channel
Point-of-sale coverage · June 2025 cycle
Sample data
- Cycle: June 2025
- Distributor: All
- Sales rep: All
- Points of sale in portfolio
- 3,215 ▲ 2.6% vs. previous cycle
- Classic Line coverage
- 91.4% ▲ 1.2 pp
- Premium Line coverage
- 63.8% ▲ 4.5 pp
- Buy both lines
- 58.9% ▲ 3.9 pp
What each point of sale buys
% of points of sale in portfolio
32.5%
58.9%
- Classic Line only 32.5%
- Both lines 58.9%
- Premium Line only 4.9%
- No purchase this cycle 3.7%
Case studies
Results in the sector
Real projects, told with the numbers that matter to each client.
Do our distributors have to change how they report?
No. We automate receiving their files exactly as they arrive today and unify formats and codes along the way.
Can we add other sources, like the CRM or target spreadsheets?
Yes. We integrate the ERP, the CRM, spreadsheets and distributor files into a single model.
Where do we start?
With a data assessment: in two weeks you’ll know which sources you have and which dashboard or AI use case to build first.
In consumer goods? Let’s start with your data.
Tell us about your challenge and we'll map out the first step together. No cost, no commitment.