Catalogs with thousands of items
Duplicate codes, different descriptions for the same product and cross-brand equivalents make inventory and purchasing harder.
Industries · Electrical and building supplies
Data and AI for supply distributors: thousands of items, under control.
We clean up your catalog, your price lists and your sales by customer so you know what to restock, what to offer each customer and where you’re losing margin, and we automate order entry.
We work with
The challenges we see
What holds companies like yours back
Price lists that change all the time
Every supplier update means recalculating prices, and it’s easy to sell below replacement cost without noticing.
Orders by WhatsApp and email
Contractors and job sites order by message, with photos and informal descriptions, and someone has to interpret them and enter them.
Customers who buy only part of the range
An electrician or a construction company buys cable from you but not lighting or circuit protection, and nobody notices in time.
How ready is your data? Take the 2-minute AI readiness check
What we build
Solutions designed for your business
A clean catalog and item master
We unify codes, descriptions and equivalents so inventory, purchasing and reports all speak the same language.
Margins and prices under control
Dashboards that compare selling price, replacement cost and discounts by customer, brand and product family.
AI-powered order entry
An agent reads WhatsApp or email orders, matches the items to your catalog and enters them into your system for review.
See AI solutionsCross-selling by customer
Which product families each customer buys, and opportunity lists for every sales rep.
See the sample dashboardKPIs
What we measure
We define the key KPIs with your team and calculate them every day with the same rules.
- Sales and margin by family, brand and customer
- Selling price vs. replacement cost
- Discounts by customer and sales rep
- Inventory, turnover and slow-moving items
- Stockouts
- Cross-selling by product family
- Active, new and inactive customers
- Customer accounts and days to collect
- Order picking and delivery times
Point-of-sale coverage · June 2025 cycle
Sample data
- Cycle: June 2025
- Distributor: All
- Sales rep: All
- Points of sale in portfolio
- 3,215 ▲ 2.6% vs. previous cycle
- Classic Line coverage
- 91.4% ▲ 1.2 pp
- Premium Line coverage
- 63.8% ▲ 4.5 pp
- Buy both lines
- 58.9% ▲ 3.9 pp
What each point of sale buys
% of points of sale in portfolio
32.5%
58.9%
- Classic Line only 32.5%
- Both lines 58.9%
- Premium Line only 4.9%
- No purchase this cycle 3.7%
Our catalog is a mess. Can we still start?
Yes. Cleaning up the item master is usually the first step, and we do it with rules that then apply automatically to new items.
Does the agent understand informally written orders?
That’s the idea: it interprets descriptions like the ones your customers use and matches them to your catalog. We always start with a pilot, and a person reviews each order before it’s confirmed.
Where do we start?
With a data assessment: in two weeks you’ll know which sources you have and which solution to build first.
Run a supply distribution business? Let’s start with your data.
Tell us about your challenge and we'll map out the first step together. No cost, no commitment.